Work

Bridge, Focus, Attack, or Stimulate: Retail Category Management Strategies with a Store Brand

Year: 2005

Type: article

Source: Quantitative Marketing and Economics

DOI: 10.1007/s11129-005-2779-8

Authors: Rex Du, Eunkyu Lee, Richard Staelin

Institutions: University of Georgia, Syracuse University, Duke University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2139332684

FWCI: 5.086

Cites: 20

Cited by: 50

Related to: 10