Work

Communicating brand personality: Are the websites doing the talking for the top South African Business Schools?

Year: 2006

Type: article

Source: Journal of Brand Management

DOI: 10.1057/palgrave.bm.2550052

Authors: Robert Opoku, Russell Abratt, Leyland Pitt

Institution: Nova Southeastern University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Universiteit van die Vrystaat

OpenAlex ID: W2139369170

FWCI: 8.188

Cites: 63

Cited by: 145

Related to: 10