Work

Optimal Internet Media Selection

Year: 2009

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.1090.0507

Authors: Peter J. Danaher, Janghyuk Lee, Laoucine Kerbache

Institutions: The University of Melbourne, Korea University, Groupement de Recherche et d'Études en Gestion d’HEC, HEC Paris

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Korea University, Fondation HEC

OpenAlex ID: W2139374894

FWCI: 6.221

Cites: 29

Cited by: 53

Related to: 10