Work

Exploring Attitudes and Affiliation Intentions toward Consumers Who Engage in Socially Shared Superstitious Behaviors: A Study of Students in the East and the West

Year: 2014

Type: article

Study design: Observational Study

Source: Psychology and Marketing

DOI: 10.1002/mar.20687

Authors: Di Wang, Harmen Oppewal, Dominic Thomas

Institution: Monash University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2139382839

FWCI: 3.205

Cites: 62

Cited by: 8

Related to: 10