Work

Markenpositionierung als Grundlage der Markenführung

Year: 2005

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-4541-9_5

Author: Franz-Rudolf Esch

Institution: EBS University of Business and Law

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2139557022

FWCI: 11.89

Cites: 41

Cited by: 33

Related to: 10