Work

Assessing Purchase Timing Models: Whether or Not is Preferable to When

Year: 1990

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.9.2.162

Authors: Rita D. Wheat, Donald G. Morrison

Institutions: University of Southern California, University of California, Los Angeles

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2139585960

FWCI: 9.596

Cites: 17

Cited by: 29

Related to: 10