Work

Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons

Year: 2008

Type: article

Study design: Observational Study

Source: Journal of Interactive Marketing

DOI: 10.1002/dir.20115

Authors: Astrid Dickinger, Mirella Kleijnen

Institutions: MODUL University Vienna, Vrije Universiteit Amsterdam

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2139702742

FWCI: 26.62

Cites: 50

Cited by: 262

Related to: 10