Work

An Empirical Study to Evaluate the Location of Advertisement Panels by Using a Mobile Marketing Tool

Year: 2009

Type: conference-paper

Source: International Conference on Mobile Business

DOI: 10.1109/icmb.2009.41

Authors: Markus Maron, Sebastian Magnus, Kevin Read

Institutions: University of Koblenz and Landau, Universität Koblenz

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: European Regional Development Fund

OpenAlex ID: W2139920277

FWCI: 8.317

Cites: 9

Cited by: 11

Related to: 10