Work

Commercial Use of UPC Scanner Data: Industry and Academic Perspectives

Year: 1999

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.18.3.247

Authors: Randolph E. Bucklin, Sunil Gupta

Institutions: University of California, Los Angeles, Columbia University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2140276574

FWCI: 37.26

Cites: 96

Cited by: 207

Related to: 10