Work

Products with Branded Components: An Approach for Premium Pricing and Partner Selection

Year: 1997

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.16.2.146

Authors: R. Venkatesh, Vijay Mahajan

Institutions: University of Pittsburgh, The University of Texas at Austin

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2140304638

FWCI: 7.813

Cites: 29

Cited by: 124

Related to: 10