Work

Adaptation and Adoption of the American Marketing Association (2007) Definition for Social Marketing

Year: 2008

Type: article

Source: Social Marketing Quarterly

DOI: 10.1080/15245000802034739

Author: Stephen Dann

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2140395652

FWCI: 8.739

Cites: 15

Cited by: 29

Related to: 10