Work

Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products

Year: 2008

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.45.3.379

Authors: Henrik Hagtvedt, Vanessa M. Patrick

Institutions: Boston College, University of Georgia, University of Houston

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2140427052

FWCI: 42.16

Cites: 46

Cited by: 624

Related to: 10