Work

Advertising, Competition, and Market Share Instability

Year: 1987

Type: article

Source: The Journal of Business

DOI: 10.1086/296412

Author: E. Woodrow Eckard, Jr.

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2140642178

FWCI:

Cites: 14

Cited by: 37

Related to: 10