Work

The role of advertiser motives in consumer evaluations of ‘responsibility’ messages from the alcohol industry

Year: 2008

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527260802141447

Authors: J. L. Atkin, M. McCardle, S. J. Newell

Institution: Western Michigan University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2140647044

FWCI: 1.093

Cites: 55

Cited by: 29

Related to: 10