Work

Propuesta de medición de la imagen de marca: un análisis aplicado a las extensiones de marca

Year: 2005

Type: article

Source: Dialnet (Universidad de la Rioja)

Authors: Eva Martı́nez, Teresa Montaner Gutiérrez, José Miguel Pina Pérez

Language: Spanish

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2141081162

FWCI:

Cites: 53

Cited by: 11

Related to: 10