Work

Consumer Segmentation Analysis of Multichannel and Multistage Consumption: a Latent Class Mnl Approach

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of electronic commerce research

Authors: Quansheng Wang, Xue Yang, Peijian Song, Choon Ling Sia

Institution: Nanjing University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2141186131

FWCI: 1.582

Cites: 96

Cited by: 25

Related to: 10