Service Innovation Viewed Through a Service-Dominant Logic Lens: A Conceptual Framework and Empirical Analysis
Year: 2010
Type: article
Source: Journal of Service Research
Authors: Andrea Ordanini, A. Parasuraman
Institutions: Bocconi University, University of Miami
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2141307631
