Work

Rejoinder—Can Behavioral WOM Measures Provide Insight into the Net Promoter© Concept of Customer Loyalty?

Year: 2008

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.1080.0375

Authors: Neil A. Morgan, Lopo L. Rego

Institutions: Indiana University, University of Iowa

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2141554571

FWCI: 5.08

Cites: 2

Cited by: 24

Related to: 10