Work

Value creation processes and value outcomes in marketing theory

Year: 2013

Type: article

Source: Marketing Theory

DOI: 10.1177/1470593112467267

Author: Johanna Gummerus

Institution: Hanken School of Economics

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Waldemar von Frenckells Stiftelse

OpenAlex ID: W2141973803

FWCI: 95.11

Cites: 210

Cited by: 371

Related to: 10