Work

To Pester or Leave Alone: Lifetime Value Maximization through Optimal Communication Timing

Year: 2003

Type: article

Authors: Lee Kong, Xavier Drèze, André Bonfrer

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2142049235

FWCI: 1.957

Cites: 16

Cited by: 5

Related to: 10