Work

Consumer reactions to round numbers in brand names

Year: 2014

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-014-9337-7

Authors: Kunter Gunasti, Timucin Ozcan

Institutions: University of Connecticut, Washington State University, Southern Illinois University Edwardsville

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: University of Connecticut

OpenAlex ID: W2142292986

FWCI: 1.066

Cites: 20

Cited by: 25

Related to: 10