Work

Alliances Between Corporate and Fair Trade Brands: Examining the Antecedents of Overall Evaluation of the Co-branded Product

Year: 2013

Type: article

Study design: Observational Study

Source: Journal of Business Ethics

DOI: 10.1007/s10551-013-1875-z

Authors: Sylvain Sénéchal, Laurent Georges, Jean Louis Pernin

Institutions: TBS Education, Université de Toulouse, Université Toulouse III - Paul Sabatier, Laboratoire d'Études et de Recherches Appliquées en Sciences Sociales

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2142391944

FWCI: 2.971

Cites: 90

Cited by: 37

Related to: 10