Work

CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality

Year: 2010

Type: article

Study design: Observational Study

Source: Journal of Business Ethics

DOI: 10.1007/s10551-010-0703-y

Authors: Hongwei He, Yan Li

Institutions: University of Warwick, Oxford Brookes University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2142817685

FWCI: 22.19

Cites: 90

Cited by: 572

Related to: 10