Work

The common ground of relationships and exchange: towards a contractual foundation of marketing

Year: 2012

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/08858621211251451

Authors: Michael Ehret, Michaela Haase

Institutions: Nottingham Trent University, Freie Universität Berlin

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2142921609

FWCI: 1.426

Cites: 53

Cited by: 14

Related to: 10