Work

Comparative Advertising as a Competitive Tool

Year: 2013

Type: article

Source: Journal of Marketing Development and Competitiveness

Authors: Kaylene C. Williams, Robert A. Page

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2143116604

FWCI: 0.991

Cites: 50

Cited by: 12

Related to: 10