Work

Celebrity Endorsements and Advertising Effectiveness: the Importance of Value Congruence

Year: 2010

Type: dissertation

Source: Scholars' Bank (University of Oregon)

Authors: Eda Gurel‐Atay, Lynn R. Kahle

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2143293834

Cites: 100

Cited by: 10

Related to: 10