Work

Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction

Year: 2008

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20205

Authors: Brian D. Till, Sarah M. Stanley, Randi Priluck

Institutions: Saint Louis University, University of Wisconsin–Oshkosh, Pace University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2143312982

FWCI: 20.67

Cites: 49

Cited by: 264

Related to: 10