Work

Uphill or Downhill? Locating the Firm on a Profit Function

Year: 2007

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.71.2.026

Authors: Murali K. Mantrala, Prasad A. Naik, Shrihari Sridhar, Esther Thorson

Institutions: University of Missouri, University of California, Davis

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2143379772

FWCI: 11.82

Cites: 57

Cited by: 66

Related to: 10