Work

Customer lifetime valuation using real options analysis

Year: 2015

Type: article

Source: Journal of Marketing Analytics

DOI: 10.1057/jma.2015.12

Authors: Hamidreza Koosha, Amir Albadvi

Institution: Ferdowsi University of Mashhad

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2143437656

FWCI: 0.643

Cites: 38

Cited by: 6

Related to: 10