Work

Contextualization and value-in-context: How context frames exchange

Year: 2011

Type: article

Source: Marketing Theory

DOI: 10.1177/1470593110393713

Authors: Jennifer D. Chandler, Stephen L. Vargo

Institution: University of Hawaiʻi at Mānoa

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2143615203

FWCI: 89.08

Cites: 71

Cited by: 1,238

Related to: 10