Work

The Birth of Brand: 4000 Years of Branding History

Year: 2008

Type: preprint

Source: RePEc: Research Papers in Economics

Authors: Karl Moore, Susan Reid

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2144197317

Cites: 24

Cited by: 26

Related to: 10