Work

Framing and involvement effects on consumers’ brand choice

Year: 2013

Type: article

Source: EuroMed Journal of Business

DOI: 10.1108/emjb-08-2012-0016

Authors: Eyal Gamliel, Ram Herstein, José Luís Abrantes, Tahir Albayrak, Meltem Caber

Institutions: Ruppin Academic Center, Lander Institute, Universidade Politécnica de Viseu, Akdeniz University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2144468358

FWCI: 0.991

Cites: 65

Cited by: 9

Related to: 10