Work

Counterfeiting What?: Aesthetics of Brandedness and BRAND in Tamil Nadu, India

Year: 2012

Type: article

Source: Anthropological Quarterly

DOI: 10.1353/anq.2012.0046

Author: Constantine V. Nakassis

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2144606355

FWCI: 13.6

Cites: 27

Cited by: 48

Related to: 10