Work

How Good Gets Better and Bad Gets Worse: Understanding the Impact of Affect on Evaluations of Known Brands

Year: 2003

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/378614

Author: Rashmi Adaval

Institution: Hong Kong University of Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2144670119

FWCI: 10.61

Cites: 53

Cited by: 111

Related to: 10