Work

Efecto de la imagen corporativa en las extensiones de marca de servicios: un modelo aplicado

Year: 2004

Type: article

Source: Dialnet (Universidad de la Rioja)

Authors: Eva Martínez Salinas, José Miguel Pina Pérez

Language: Spanish

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2144854941

FWCI:

Cites: 54

Cited by: 2

Related to: 10