Work

Marketing science: Where's the beef?

Year: 1994

Type: article

Source: Business Horizons

DOI: 10.1016/s0007-6813(05)80221-6

Author: L. McTier Anderson

Institution: Francis Marion University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2145003656

FWCI: 2.842

Cites: 27

Cited by: 25

Related to: 10