Work

Evaluating responses to celebrity endorsements using projective techniques

Year: 2011

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/13522751211191991

Authors: Nisachon Tantiseneepong, Matthew Gorton, John White

Institutions: Newcastle University, University of Plymouth

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2145396979

FWCI: 8.343

Cites: 43

Cited by: 73

Related to: 10