Work

Marketing Mix Modeling for the Tourism Industry: A Best Practices Approach

Year: 2011

Type: article

Source: International Journal of Tourism Sciences

DOI: 10.1080/15980634.2011.11434633

Authors: Michael J. Wolfe, John C. Crotts

Institution: College of Charleston

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2145484959

FWCI: 3.703

Cites: 17

Cited by: 19

Related to: 10