Work

Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives

Year: 2009

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.1080.0484

Authors: Laura J. Kornish, Qiuping Li

Institution: University of Colorado Boulder

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2145509563

FWCI: 12.43

Cites: 33

Cited by: 124

Related to: 10