Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third‐Party Information
Year: 2012
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.20590
Institutions: University of New Hampshire, Michigan State University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2145607064