Work

Exploring the effect of retail sector and firm characteristics on retail price promotion strategy

Year: 2003

Type: article

Source: Journal of Retailing

DOI: 10.1016/s0022-4359(03)00003-4

Authors: Glenn B Voss, Kathleen Seiders

Institutions: North Carolina State University, Babson College

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: North Carolina State University

OpenAlex ID: W2145849927

FWCI: 6.63

Cites: 47

Cited by: 68

Related to: 10