Work

Dynamic micro-targeting: fitness-based approach to predicting individual preferences

Year: 2008

Type: article

Source: Knowledge and Information Systems

DOI: 10.1007/s10115-008-0149-z

Authors: Tianyi Jiang, Alexander Tuzhilin

Institution: New York University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2145876577

FWCI: 4.233

Cites: 32

Cited by: 10

Related to: 10