Work

The Effect of Consumers’ Loss Aversion on Pioneering Advantage

Year: 2011

Type: article

Source: Management Science and Financial Engineering

Author: Eugene Won

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2145896528

FWCI:

Cites: 41

Cited by: 1

Related to: 10