Work

Expanding the Realm of Possibility: Magical Thinking and Consumer Coping

Year: 2007

Type: article

Author: Yannik St‐James

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2146010211

FWCI:

Cites: 196

Cited by: 3

Related to: 10