Updating Heider's balance theory in consumer behavior: A Jewish couple buys a German car and additional buying–consuming transformation stories
Year: 2001
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.1017
Authors: Arch G. Woodside, Jean‐Charles Chebat
Institutions: Boston College, École des Hautes Études Commerciales
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2146380682