Work

The Effects Of Program Involvement On Commercial Exposure And Recall In A Naturalistic Setting

Year: 2007

Type: article

Study design: Observational Study

Source: Journal of Advertising

DOI: 10.2753/joa0091-3367360109

Authors: Marjolein Moorman, Peter C. Neijens, Edith G. Smit

Institution: University of Amsterdam

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2146562990

FWCI: 9.445

Cites: 44

Cited by: 85

Related to: 10