Work

Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach

Year: 2015

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2015.1009348

Authors: Francisco Muñoz-Leiva, Lucia Porcu, Salvador del Barrio-García

Institution: Universidad de Granada

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Ministerio de Economía y Competitividad

OpenAlex ID: W2147011219

FWCI: 15.76

Cites: 81

Cited by: 110

Related to: 10