Work

Choice Map: Inferring a Product-Market Map from Panel Data

Year: 1988

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.7.1.21

Author: Terry Elrod

Institution: Vanderbilt University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2147016894

FWCI: 21.96

Cites: 46

Cited by: 171

Related to: 10