Work

Customer profitability analysis an avant-garde approach to revenue optimisation in hotels

Year: 2011

Type: article

Source: International Journal of Revenue Management

DOI: 10.1504/ijrm.2012.044519

Authors: Anand Iyengar, Ketan Suri

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2147133098

FWCI: 0.928

Cites: 43

Cited by: 13

Related to: 10