Work

Food SMEs Face Increasing Competition in the EU Market: Marketing Management Capability Is a Tool for Becoming a Price Maker

Year: 2013

Type: article

Source: Agribusiness

DOI: 10.1002/agr.21354

Authors: Alessandro Banterle, Alessia Cavaliere, Laura Carraresi, Stefanella Stranieri

Institution: University of Milan

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

Funders: Università degli Studi di Milano, European Commission

OpenAlex ID: W2147133126

FWCI: 6.936

Cites: 50

Cited by: 35

Related to: 10